Dr. Morrow graduated from the University of Waterloo School of Optometry in 1980. Upon graduation, she returned to her hometown to open a new optometric practice, now known as the Sherwood Park Eye Centre. In 1994, she became the first female president of the Alberta Association of Optometrists. During her tenure, she was instrumental in assisting her profession in obtaining the right to prescribe therapeutic drugs. In 2003, her passion for children's vision resulted in a pilot project in Sherwood Park schools called Eye See...Eye Learn®, which ensured that all children had access to an eye exam before they started kindergarten. This program went provincial and then national.
In 2005, Dr. Morrow became the president of the Canadian Association of Optometrists. During this year, she was awarded the President's Award by the Alberta Association of Optometrists, one of only three awarded to that date. She was also instrumental in setting up the Children's Vision Initiative at the national level.
In 2009, she was awarded the Alumni Award of Honour by the University of Waterloo.
In October of 2011, Dr. Morrow received a Lifetime Membership Award from the Alberta Association of Optometrists, recognizing her dedication and contribution to the advancement of Optometry in Alberta.